When you’re a vlogger, it’s important to protect your brand. You don’t want people copying or stealing your style. Some are so protective of it, though, that they’ll lose it if someone uses a simple hashtag…
1. It starts with this Instagram post in which Scott Rising lip-syncs ‘Don’t Cry For Me, Argentina.’
The original Instagram was me lip syncing in a kimono to Evita on a Fire Island balcony last summer so I think that qualifies as #redefiningextra https://t.co/6kwnfOsHMd
— Scott Rising (@rising) March 28, 2018
2. Then, suddenly, he receives a DM.
3. She even put her trademark in the bio of her (now private) Instagram account.
4. Scott wasn’t impressed, and put his troll hat on…
Time to dominate that hashtag…
6. Her interesting choice of words caught the eye of YouTuber Tyler Oakley.
not ‘hafto’ – she seems LEGIT!!
— tyler oakley (@tyleroakley) March 29, 2018
7. At least she stayed on brand with this DM.
by threatening you, that blogger literally was #redefiningextra.
— Architect Ace (@AceOfCascadia) March 28, 2018
8. And in an unsurprising plot twist…
— andrewscharf89 (@andrewscharf89) March 28, 2018
Congratulations, Scott, you’ve successfully #RedefinedExtra…
Thanks for the tip, Evert!
Oh, hi there! Are you following us on Instagram? You definitely should.